Sales at Dixons stores in the UK have continued to slide.
The tech and electronics retailer, which owns Currys and PC World, said UK sales were down 7% for the 28 weeks ending 30 April.
The warning comes several weeks after Dixons said customer confidence had fallen in the UK and sales weren't likely to improve this year.
With challenging economic headwinds continuing for many of our customers, we remain cautious on the outlook for the year ahead
"With challenging economic headwinds continuing for many of our customers, we remain cautious on the outlook for the year ahead," said John Browett, group chief executive.
However, he stressed that sales looked worse than they actually were because last year saw an upswing from the iPad launch and the World Cup boosted TV sales. Dixons expected to sell more iPad 2s than the original, he added.
"I would very much caution people around predicting doom and destruction because the reality is that we have got lots of things we are doing in our business which is improving [it]," he told Reuters.
Browett admitted the firm faced challenges, but claimed Dixons was "well placed to emerge from the current weak consumer environments ahead of our competitors."
Yesterday, rival electronics firm Comet said its sales had slumped 15% and confirmed plans to shut stores.
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