Obviously, that's not good news for the Kindle hardware, but don't forget that Amazon was very quick to roll out a Kindle app for the iPad. I still buy most of my books from the Amazon Kindle store but end up reading them on the iPad. That's not to say I don't still use my Kindle, I do, especially on trips where I am lugging my MacBook Pro along & I'm trying to decrease the weight of the gadgets.
However, unlike lots of users, I'm still using the Kindle store for the majority of my purchases. I have made some purchases from the iBook store, but I prefer using Amazon at this point.
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