Microsoft opens first retail store.

If you've been to any mall in the United States you've probably seen the Apple Store. A store full of every Apple product you can imagine. Well imagine that store only filled with Microsoft Products and color and you'll know what its like inside the new Microsoft Store in Scottsdale, AZ.

Microsoft feels the new store is giving customers a chance to "experience the best of Microsoft and its partners, the store offers customers a select line of laptops, netbooks, all-in-one PCs, Xbox consoles, Windows Mobile phones and one of the largest selections of third-party software titles in any store." A second store will be opening October 29, in Mission Viejo, California.

Microsoft decided a store dedicated to its products is what its customers were looking for and needed. Each store will have various sections and departments focusing on various Microsoft products and needs. You will be able to play with the technology and see how its uses can be utilized for maximum benefit.

The Scottsdale Microsoft Store has tables full of laptops, large screen tv's on the walls, and a vast collection of software and the design has been planned to maximize interaction between the customer, technology and the highly trained staff.

It will also feature a place to customize your products,“If you want to have Disney characters on your laptop or an NFL team on your Xbox, we’ll build a nice library of licensed products that you can use, or you also can bring in a picture of your dog or your family and make it custom,” said store manager, Cheryl Hibbard.

More customization features include a table to create your own ringtone for your Microsoft phone. A place to compare cell phone rates. More than just outer customization the customers can also customize their products from the inside. "Once a PC is purchased, store employees will offer a 15-minute session to help customers set up their passwords and networks, and tailor their browser, e-mail and other applications to their personal preferences. Customers can launch their computer from hibernate the minute they take it home,” she says. “With this set-up session, we’re taking the typical ‘ready to assemble’ PC ownership experience to ‘ready to run’.”

While its still fairly new and only one store, Microsoft feels confident that the stores will help with sales and customer experience with the products Microsoft and its partners have to offer. If it will compete with Apple in this arena, we will just have to wait and see.